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Awesome Websites Don’t Happen Overnight: Don’t Be Fooled by High Prices and Empty Promises

In today’s digital age, having a website is essential for any business or individual who wants to establish an online presence. A website not only serves as a virtual storefront, but it is also a powerful marketing tool that can help you reach a wider audience and increase your visibility. However, creating a high-quality website is not an easy task and requires time, effort, and expertise.

We see plenty of clients swindled by “designers” that promise overnight websites, 24-hour launches and instant results. While the Banana Fana Fo crew works crazy fast to make your marketing dreams a reality – we can’t compete with overnight. Nor do we want to. When you pay for an overnight site, you get an overnight result: buggy pages, half-a$$ed content and zero marketing strategy. Ultimately, you pay a high premium for very crummy quality.

That’s not fair. We don’t like it. We don’t treat small businesses that way and we protect everyone we can from the people that do.

If you’re hoping for a new website, it’s important to know you have more breathing room than you think you do. Making the most of your website budget means it’s important to pause, plan and know your goals. Find a designer and marketer that will guide you through the entire process as a collaborator – after all, it’s your business the site is promoting; it needs to work for you and your customers.

Here’s what you can expect from a high-quality, professional web design process:

1. Planning and research

Before diving into the actual design and development process, it is essential to plan and research thoroughly. This stage involves defining the purpose of the website, identifying the target audience, and conducting a competitor analysis. A clear understanding of the project requirements and goals is necessary to ensure that the final product meets the client’s expectations.

2. User experience design

User experience (UX) design plays a crucial role in creating high-quality websites. It involves designing the layout, navigation, and functionality of the website to ensure that users can easily find what they are looking for and have a positive experience. UX designers need to consider various factors such as website speed, accessibility, and usability while designing the website.

3. Visual design

Visual design is another essential aspect of website development. It involves creating a visually appealing and consistent design language that aligns with the brand’s identity. The visual design includes selecting color schemes, typography, images, and graphics that convey the right message to the target audience.

4. Content creation

High-quality websites require high-quality content. Creating compelling and relevant content that resonates with the target audience is crucial to keep users engaged and boost traffic to the website. Content creation involves writing copy, recording videos, designing graphics, capturing photos and optimizing the content for search engines.

5. Development and testing

After completing the planning, design, and content creation stages, the actual development process can begin. This stage involves writing code, integrating different components, and testing the website’s functionality and performance. Testing ensures that the website is responsive, accessible, and user-friendly on different devices and browsers.


Creating a high-quality website is a complex and time-consuming process requiring various skills and expertise. A well-designed website not only enhances the user experience but also helps you achieve business goals by boosting your online presence and driving traffic. Therefore, it is crucial to invest time, effort, and resources to produce high-quality websites that stand out in today’s competitive digital landscape.

Laura is Banana Fana Fo's maven of modern marketing. She's been designing and creating for 20+ years and has built a brand roster including LucasFilm, The Simpsons, Sesame Street Workshop, Paramount+, Lee Jeans, Kendra Scott, Hallmark and many more. Her passion, though, is in helping small businesses grow. She leverages that big biz know-how to drive major impact from tight budgets for entrepreneurs.

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