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Archive

Cost Matters: Why Talking About Money and Marketing is Hard

I'm going to preface this by saying that we don't call people out here. That's scary, right? Like, seriously, where is this going? We don't call people out. We don't take it personally. We don't shame you. We don't criticize the parts of your business that you already feel crummy about. We don't ...

You Suck at Marketing

Marketing is an essential aspect of any business, big or small. It's the key to attracting customers, increasing sales, and growing your brand. That said – many of you (small business owners) suck at marketing. Listen, these are your words, not ours. We repeatedly jump onto calls where you say ...

The Future of Social Media Marketing: Predictions and Insights

In the ever-evolving landscape of digital marketing, social media has emerged as a powerhouse for businesses seeking to connect with their target audiences. As we venture into the future, the role of social media marketing is poised to undergo significant transformations. To stay ahead of the curve and make the ...

Small Businesses Need Data-Driven Marketing Strategies

In today's fast-paced digital landscape, small businesses face fierce competition when it comes to capturing the attention of potential customers. To effectively navigate this challenging environment, it's essential for small businesses to adopt data-driven marketing strategies...even if that sounds like jargon that you don't fully understand. We're here to break ...

7 Ways to Promote Your Booth at Pop-Up Events

Pop-up events provide excellent opportunities for small businesses to showcase their products and services to a diverse audience. However, with numerous other vendors vying for attention, it's crucial to have a well-planned strategy in place to promote your booth and attract visitors. Try these effective techniques to maximize your presence ...

Get an Edge with Promotional Items for Small Businesses

Small businesses face unique challenges in today's competitive marketplace. They often have limited resources to allocate toward marketing and advertising. However, one effective way for small businesses to promote themselves is by investing in promotional items and swag. Promotional items are tangible products that feature a company's logo, slogan, or message. ...

Unleash the Power of Email Marketing for Small Business

In today's fast-paced digital world, small businesses face numerous challenges when it comes to attracting and retaining customers. With limited resources and budgets, they must explore cost-effective marketing strategies that deliver tangible results. Among the plethora of marketing techniques available, email marketing stands out as a powerful tool that can ...